With its history going back to 1936, Clear Channel UK is part of Clear Channel Outdoor - one of the world’s major out of home media companies. Clear Channel UK has a national network of 35,000 billboard sites, helping advertisers to connect with people in public spaces across the country.
In 2014, Clear Channel began a project to convert these billboards into digital display units. Clear Channel UK required a structured approach to procure electricity supply for thousands of new digital advertisement billboards that was also sufficiently flexible to accommodate a fluctuating number of meter installations, across varying geographical locations, over a prolonged period.
World Kinect was able to put in place an electricity procurement model that was both adaptable and robust. World Kinect acted as project coordinator for the sites, facilitated the provision of electricity supply contracts from 3rd-party suppliers and the installation of electricity meters for these digital billboards.
World Kinect acted as a receptacle and coordinator between Clear Channel UK, their installation contractors, the electricity suppliers, and the meter operator.
World Kinect also arranged the provision of electricity supply contracts, undertaking a small-scale procurement exercise for each new meter and ensuring that contractual arrangements met Clear Channel UK’s requirements.
New meter requests came through on an irregular basis. In some weeks, none would arrive; in others - multiple requests came through daily. Our response needed to be adaptable, with the appropriate level of resources available as required to review all new connection forms received, whether from contractors or direct from Clear Channel UK. Errors were highlighted swiftly and returned to the appropriate party for immediate correction, limiting time delays.
World Kinect continues to work with Clear Channel UK, providing procurement, estate management, and bill validation services.
World Kinect arranged over 1,000 new meter installations over three years, with more being planned. The close working relationship between World Kinect, Clear Channel UK, their energy supplier, and the meter operators has enabled Clear Channel to benefit from significant cost and time savings. Efficient project management and attention to detail from World Kinect have ensured that the digital billboard go-live occurred as soon as required.
