Case Study: Sourcing Lubricants

BB&G CAR CARE CENTER, AUTOMOTIVE SERVICES, NORTH CAROLINA, USA

Customer Overview

BB&G Car Care Center of Elizabeth City is a family-owned and operated oil change and car repair business, servicing about 50 cars each day. Their motto is quality customer service and full transparency of operations. Instead of building a solid wall between the customer waiting room and repair area, the family put a glass partition to allow the customers to see everything that goes on behind the scenes.

“We don't hide anything. If we tell the customers something, we’re going to stand behind it.”

The Challenge

Using about 2,000 USG of automotive lubricants per month, BB&G was looking for an alternative lubricant provider – someone who can deliver a better-quality product, more competitive pricing, but even more importantly, provide the technical know-how, responsive customer support, and timely fulfillment service.

Bulk Storage

The biggest change for the business was to switch to a bulk lubricant tank instead of getting deliveries of PitPack boxes and 6-gallon containers, which made it easier to track remaining inventory levels, freed up storage space, and reduced the ecological impact of plastic containers and carboard.

Bulk Lubricant Delivery

With bulk storage, BB&G decreased the frequency of deliveries to only once a month, saving money on transport fees, and saving time on procurement and invoice management.

High Quality Products

World Kinect secured the supply of high-quality Shell lubricants. The Rotella 14W-40 oil for heavy-duty diesel engines proved to be especially popular with the local trucking customers due to its triple protection against engine wear, deposits, and oil breakdown.

Continuous Support

World Kinect delivered the necessary contractual support and signage for the brand changeover, and provided a new oil gun compressor and branded apparel for the employees.

Our Account Managers provide continuing support with ongoing visits and recommendations on new products, regulatory changes, branded program opportunities, and tips on operational efficiencies.

The investment with World Kinect is one of the best things our family has ever done. It was able to help us with our customer base. It's less stressful, and I'm really happy with the products and the services they provide us.

I don't have to worry about when I'm getting my oil; they have everything already on the schedule. Inventory-wise, it was just a whole lot easier going from the boxes to the bulk oil that we get now, because you can see how much oil you have, how many gallons. You don't have to sit there and wonder how much is left in a six-gallon box.

Gabriel Symuleski

Owner, BB&G Car Care Center, NC, USA